The first line of your ad text is the headline while the last one should be the Call-to-Action.Ī Call-to-Action is the final opportunity to close the deal for your business and convince the customers to click on the ad to visit your website. Highlight Your Unique Selling Proposition While creating headlines, target the emotions of the users because emotional connection drives interest.Ĥ.
Include keywords in your headline that are associated with your product/service.īy using the currently trending keywords, you can increase the chances of your ad being seen and can also increase the CTR. Or how can your product or service help them to achieve a desired level of satisfaction? In your headline, it is always better to show the benefits and not the features because the users are not interested in what you do instead they want to know what your product or service can do for them. In such a situation, how are you going to make people pay attention to your PPC ads?įor this very reason, it becomes really important to create headlines of the ads that are both compelling and attention grabbing and also that makes you different from your competitors. The visitors today are in so much of hurry that they just scan through the website or search results.
There is a very high level of competition in the PPC space where almost everyone is trying to grab the undivided attention of the users. On the whole, more clicks and conversions for you while paying less for every click. The more your ads are relevant, the more will be the Click Through Rate and the Quality Score and t he Cost-per-Click will reduce. If your ads contain keywords that matches the search query of the users, those keywords in the ad will appear in bold letters and will indicate the relevance of your ad with the user’s intent. While setting up your PPC advertising campaigns and ad groups, ensure that your campaign structure is set up in an optimized way so as to make the ads more relevant.
It is essentially important to ensure that you align all your ads with their respective keywords and landing pages.Īvoid all the unnecessary words and include only words that add value to your product or service. So, when you are writing your PPC ads, be concise and to the point.Ĭlearly state why the customers should choose you over your competitors and do not forget to include your Unique Selling Proposition in your Ad Copy to make it more persuasive. In order to deliver the right message to the right customer, you should try to be a specific as possible.Īnd as with PPC, you usually do not have enough space to write lengthy and descriptive messages in the PPC ads.īasically, you are confined within a character limit and are expected to create compelling and persuasive ad copy while staying within the character limit. Don’t make this mistake of writing very generic ad copies.
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